Nike Mercurial Race Viral Spot


Nike continues to promote its products through challenges aimed at young footballers around the world. In 2013, Mario Amura directed a spot recap of the initiative in Italy. The testimonials are Mattia Destro and Stephan El Shaarawy. The spot documents the crowd bath for the two footballers who participated in the Nike Mercurial Race event. 16 youngsters challenged each other on speed trials testing the Nike Mercurial Vapor IX that Mattia wore in the Coppa Italia match Roma won against Inter thanks to one of his goals.

Our work

Digitalcomoedia handled the entire post-production process and the choice of graphic design as well as providing logistical support to the director (Mario Amura) during filming. The executive production of the project is by Pescerosso communication.